Request Introduce the new online job marketplace ‘Kwaliteitsvakman.nl’ for the Dutch market.
Solution The market for online jobs is increasing, but uncertainty among consumers is growing due to the large number of moonlighters responding to the jobs that are advertised. That's why the industry has developed an online marketplace itself where only tradesmen meeting stringent requirements are allowed: Kwaliteitsvakman.nl.
During the campaign, we play on this fact. Recognizing craftsmanship is not something you can do as a consumer; our message is that you need to be able to rely on it. At Kwaliteitsvakman.nl the consumer can expect quality, and the tradesmen can expect an honest price without price competition from moonlighters. Because we keep them barred from entry - both from the consumer and from the site.