Request Recruitment campaign.
Solution Terres des Hommes is a worldwide network working for the rights of children and against childhood suffering and abuse and to provide children with a home in safe families. A world, which seems very distant to many of us, but which is brought very close to home with a striking guerrilla marketing campaign.
Interactive images are projected onto walls on the street in which we could see an underprivileged child in a precarious situation. Passers-by could rescue these children by making a small donation by text message. If you made a contribution, a door appeared by the child through which he/she could escape to the safety of a Terres des Hommes family.