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Terre des Hommes

Interactive guerrilla

SMS a child to safety

Request Recruitment campaign.

Solution Terres des Hommes is a worldwide network working for the rights of children and against childhood suffering and abuse and to provide children with a home in safe families. A world, which seems very distant to many of us, but which is brought very close to home with a striking guerrilla marketing campaign.

Interactive images are projected onto walls on the street in which we could see an underprivileged child in a precarious situation. Passers-by could rescue these children by making a small donation by text message. If you made a contribution, a door appeared by the child through which he/she could escape to the safety of a Terres des Hommes family.


Interested in this work?