Request Develop a sales initiative for Gyproc plasters.
Solution Gyproc's plaster exceeds all other types of plaster but they still had difficulty in increasing sales. It was evident from Alta's research that plasterers are really loyal to the product that they have been using for years.
That's why the focus of the campaign is directed towards generating trials. A wide array of fun sales incentives has been developed to mobilize the target group, which has been successful. Sales went up quite a bit. Trying is believing!
• Sales of Express plaster +41%
• Sales of Structure plaster +82%
• Sales of Unique WR plaster +78%