To the overview

Pretty social

Hoax Facebook tattoo

Your social network

as a tattoo

Request Develop a campaign for launching the web store prettysocial.nl.

Solution Pretty Social is an online store, which customizes products based on Facebook content. With a very limited budget a stunt was organized in which it appeared as though a girl had her entire social network tattooed on her arm.

The film went viral all over the world and was given a great deal of media coverage, including on large American TV networks.

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Results

• Viral, viewed more than 10 million times.
• Worldwide prime-time press coverage.
• More than 3 million unique visitors to the website within a week.
• First week +5,000 orders.

Interested in this work? arjanmens@alta.nl