Request Develop a campaign for launching the web store prettysocial.nl.
Solution Pretty Social is an online store, which customizes products based on Facebook content. With a very limited budget a stunt was organized in which it appeared as though a girl had her entire social network tattooed on her arm.
The film went viral all over the world and was given a great deal of media coverage, including on large American TV networks.
• Viral, viewed more than 10 million times.
• Worldwide prime-time press coverage.
• More than 3 million unique visitors to the website within a week.
• First week +5,000 orders.