Request Develop a communication tool, which takes away the negative perception surrounding plastic.
Solution Do not only defend the negative aspects, but focus on the positive side of the story. Plastic and synthetic materials in fact play quite a big role in many of the largest innovations of our time in relation to sustainability and care.
Alta has developed the ‘Rethink Plastic’ platform. A platform, which provides insight into the actual role of plastic in our lives, now and in the future.