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Peugeot scooters

Product Campaign

The most stolen

bus shelter poster ever!

Request  To enhance brand awareness of Peugeot Scooters.

Solution Scooters are cool and for guys a way of standing out from the crowd. Erwin Olaf made sure that the Peugeot scooter received a huge amount of appeal. His photo transformed the scooter into an extension of their ‘machoness’ and made the two-wheeler both desirable and seductive.

The campaign was a great success. The message was rolled out via outdoor media and print and is still famous as being the most stolen bus shelter poster ever.


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