Request To enhance brand awareness of Peugeot Scooters.
Solution Scooters are cool and for guys a way of standing out from the crowd. Erwin Olaf made sure that the Peugeot scooter received a huge amount of appeal. His photo transformed the scooter into an extension of their ‘machoness’ and made the two-wheeler both desirable and seductive.
The campaign was a great success. The message was rolled out via outdoor media and print and is still famous as being the most stolen bus shelter poster ever.