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OSB

Awareness campaign

Sometimes communication needs to

exercise itself too...

Request Introduce the OSB quality mark for reliable and high-quality cleaning companies.

Solution Things are not always so squeaky clean within the cleaning industry. Time for an awareness campaign to persuade employers and customers of the value of an honest price-quality ratio for cleaning work. In a light-hearted radio campaign, a fictitious cleaning company is enthusiastically brimming with shining promises, which exceed all compliance standards.

The campaign confronts, goes over the top, but also gets worryingly close to the bone because the working practice that is depicted is anything but fictitious. It’s good that the OSB Quality Mark exists to put a stop to these practices, is the clear and sobering message.

Audio_470_300
/files/osb-keurmerk-onderbetaling-25s.mp3
Audio_470_300
/files/osb-keurmerk-illegalen-25s.mp3

Interested in this work? astridvreeker@alta.nl