Request Engage and provide information to all Dutch people to separate plastic waste.
Solution Separating plastic waste isn’t anything special, but the most normal thing in the world. Using a cross-media campaign, citizens and municipalities are positively engaged to sort and collect their waste.
Famous Dutch people are taking the lead and setting a good example in a fun way. And this is having a positive effect. Because separating plastic waste, doesn’t everyone do that?
• 95.6% collects plastic waste separately
• 67% assisted with Plastic Heroes brand awareness