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Kunststof Hergebruik

Behavior-changing campaign

Seperating plastic waste?

Everyone does it!

Request Engage and provide information to all Dutch people to separate plastic waste.

Solution Separating plastic waste isn’t anything special, but the most normal thing in the world. Using a cross-media campaign, citizens and municipalities are positively engaged to sort and collect their waste.

 

Famous Dutch people are taking the lead and setting a good example in a fun way. And this is having a positive effect. Because separating plastic waste, doesn’t everyone do that?

Audio_470_300
http://www.alta.nl/files/rc20-kunstofhergebruik-hans-metfacebook-20130619-1.mp3
Audio_470_300
http://www.alta.nl/files/rc20-kunstofhergebruik-patricia-metfacebook-20130619-1.mp3
8-plasticheroes-abri-lang
9-plasticheroes-billboard-lang
10-plasticheroes-flyer
11-plasticheroes-bak
12-plasticheroes-tram-lang

Results

• 95.6% collects plastic waste separately
• 67% assisted with Plastic Heroes brand awareness

Interested in this work? willemjanhop@alta.nl