Request Develop a sales initiative for Hendrik Jan.
Solution After the great success of the vegetable garden over the last few years, a new success sprouts for Hendrik Jan: the meal garden. Or, a meal tray with all the ingredients needed for growing yourself a wonderful meal.
There was the Italian meal, the Salad meal and a Mash pot. Consumers were given a small free meal garden when purchasing Hendrik Jan products. That is, if there were any left – shops ran out of the mini-gardens in no time.