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Municipality of Utrecht

Internal branding

Innovation to change

Request Develop a campaign concept and strategy for relocating about 3,500 employees from the municipality of Utrecht to the new municipal offices.

Solution The relocation meant that employees, who were previously spread across the city, all come together under one roof. Objective: to improve collaboration.

The power of this collaboration also plays a pivotal role in the campaign, delivered in an engaging visual style. Many handy tools have also been developed to make collaboration and transition easier.

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Interested in this work? astridvreeker@alta.nl