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Municipality of Utrecht

Behavior-changing campaign

Don't leave a mess behind

on King's Day

Request Develop a concept to encourage residents of Utrecht to clean up their waste after the street market.

Solution The street market on King’s Day is a wonderful tradition, but an awful lot of litter is left behind afterwards. To put a stop to this, a special mat has been developed, the ‘throw’.

It was distributed free of charge and people were able to put their wares on it during the street market. The recyclable King’s Day throw could be used at the end of the day as a garbage bag for waste. Set out your stall, pack up and clean up!


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