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Municipality of Utrecht

Product development

The 'DOM tower bottle'

for cyclists

Request  Put Utrecht as a cycling city (even more) firmly on the map.

Solution Utrecht has the ambition to be the number one cycling city in The Netherlands. To give power to this claim, the ‘tower bottle for cyclists’ has been developed.

In other words, the proud city tower - DOM - combined with a product, which no cyclist can do without. The tower bottle can be bought in the city as a souvenir.


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