Nijverheidsweg 16e _ 3534 AM Utrecht _ the Netherlands _ t. +31 30 231 23 56 _ 
The tour of Italy
in Utrecht
Request Promoting the Giro in Utrecht.
Solution The Giro stands for spectacle, strength, charisma, allure.
These characteristics need to be captured in a powerful and recognizable key visual associating the big cycle race with Utrecht. The campaign was rolled out across all media.
