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Giro d'Italia

Event communication

The tour of Italy

in Utrecht

Request Promoting the Giro in Utrecht.

Solution The Giro stands for spectacle, strength, charisma, allure.


These characteristics need to be captured in a powerful and recognizable key visual associating the big cycle race with Utrecht. The campaign was rolled out across all media.

2-giroditalia-poster
3-giroditalia-vlag
4-giroditalia-event
5-giroditalia-mupi

Interested in this work? willemjanhop@alta.nl