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Municipality of The Hague

Behavior-changing campaign

A clean city

behind the dunes!

Request Provide awareness of subsidy rules, which contribute to clean air in the Hague.

Solution As the ‘clean city behind the dunes’ the municipality of The Hague has a reputation to maintain. Together with its residents it also wants to work on clean air in The Hague and is encouraging this with various subsidy regulations.

The first campaign in this series involves the subsidy for arranging for the scrappage of old diesel cars or mopeds. Using The Hague's well-known stork as a recognizable campaign image, the campaign was rolled out for which amongst other things 1/1 newspaper adverts, posters, testimonials, flyers and two Facebook campaigns have been employed.

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