Request Develop a campaign for launching the website mooivakman.nl.
Solution Mooivakman.nl is a platform for permanent employability in the contract work sector. A fun stunt was organized for the launch of the site. Engaging 34 professionals and 23 machines, a plot of land was transformed in 28 days into the world’s largest QR code, which linked directly to the website.
The website thus got off the ground in spectacular fashion. The stunt was missed by nobody in the sector and even entered the Guinness Book of Records.