Request Develop a concept to improve the sustainable employability of staff in the contract work sector.
Solution People work hard in the contract work sector where the premature drop-out of employees is too high. To improve this situation, the 'Mooi Vak Coach' has been created. An online ‘colleague’, who helps contract workers with information, videos, tests and tutorials to (continue to) work safely, healthily and with enjoyment.
The 'Mooi Vak Coach' has been introduced with a light-hearted campaign, which provides information, but never comes across as being smug or pedantic. With it we were able to make loaded themes such as health, staying up to date, safety and work-life balance topics that are open for discussion in a more easily accessible way.